Smart Economy

Asia

Bangladesh now fastest-growing brand as a nation

 Update: 05:06, 4 April 2023

Bangladesh now fastest-growing brand as a nation

Bangladesh, the emerging South Asian economy, has become one of the fastest-growing brands as nation with a value estimated at $508 billion this year.

It has the second highest brand value with India ($2924 billion) remaining at the top in South Asia.

The brand value of Bangladesh is more than twice of Pakistan and over ten times of Sri Lanka, according to the world's leading independent brand valuation consultancy firm Brand Finance. Bangladesh's brand value increased by 37% in 2023. With this improved ranking, the country is the 97th Soft Power nation among 121 countries.

The Brand Finance has found Bangladesh as one of the finest economies and said the country is one of the finest examples of remarkable economic development and is the World Bank's proclaimed model of poverty reduction.